THE BASE + BLUSH STANDARD

About Base & Blush

An unlabelled white pump bottle and cotton pads in warm light — Photo: Mikhail Nilov / PexelsIllustrative stock photograph; not a featured product, test result or item owned by a celebrity.

A considered beauty edit for U.S. shoppers who want to compare before they buy.

We focus on base makeup and published product facts: what the product is, what the brand says, and what still needs checking.

Base & Blush is an independent beauty research and shopping-guide publication at baseandblush.com. It has no affiliation with the brands or celebrities mentioned. It is not a retailer and does not process purchases.

Who publishes this site

Base & Blush publishes articles under the editorial byline Base & Blush Editorial. The byline identifies this publication’s editorial work; it does not imply a registered company, a professional credential or a hands-on testing team.

Contact and corrections

See our contact page for editorial questions, corrections and image-rights inquiries. We distinguish published product claims from our own shopping frameworks and do not claim to have tested the products.